I don't like talking about myself, but...

I am the only one here. If I am going to change the way people lead and manage teams, it is time to start selling my beliefs, concepts, and systems for creating, energizing, and retaining entire teams of memorable sales and customer service achievers. Top quality employees entrusted with a daily mission to inspire customers to remember, return, and recommend.

I will soon be telling "The Dave Sovde Story" so you can learn to trust me.

For now, I want you to know I an a Golden Rule guy. I was blessed with the opportunity to work with JC Penney after I graduated from college. I was planning to become a lawyer. Primarily because I wanted people to know I had grown up and entered the game. (I was no longer a flake.)

I got my degree in January and Willamete law school began in September, so I contacted an employment agency for a job in the business world for a few months. I think his name was Jim Collins and he said, "The Penney company has the best management training program in America." I was still in a learning mode after a year of straight A's. So it was perfect.

Th first words i heard as a new recruit were, "we are a Golden Rule company. All decisions are based on the Golden Rule."

And I like to have fun. That means no "hu-hu's", a lot of truth, and constant smiles. Have you ever noticed that people who are learning how to improve themselves always seem to be having fun? Have you ever been a part of a group of people improving themselves together?

I like to be wrong. I love to be proven wrong. That means there is better way than i was doing it.