I just received my daily google alert for front line employees. There were 15 articles written about the importance of inspiring, educating, and retaining frontline personnel. They are the reputation of the business. How they impress people, or depress them, is what can make or break a business. In the minds of the general public, they are who you are. When they are not at the top of their game, customers don't blame them, they blame their employer, their leader.
As well they should.
I love Google Alert. Why don't you do one right now for "front line employees" and see if you get a little excited about thinking about being in it to win it. This article was the one on top. I didn't read the rest of them because this article broke it down pretty well. That and I already know about the topics. But you may not, so why sign up and see for yourself at Google Alert.
My alerts-engaged employees, employee engagement, esprit d'corps, esprit de corps, camaraderie, team chemistry, team culture, frontline employees, front line employees, frontline leadership, frontline management, front line leadership, front line management, team leadership, team management, team building, teambuilding-give evidence to the huge importance of engaged employees.
They also give evidence to few companies actually knowing how to engage their employees-a huge source of information, insight and intuition-in a daily focus on improving the team and the business.