As novice without a clue on a number of things about how to get a biz going, I have been reading two great books that I desperately needed to read if I am ever to get this under-funded (as in no-budget startup, not low-budget startup) dream off the ground. Thank you Seattle Library system for consistently bringing recently released business books to your shelves.
The awareness of "the condition my condition is in" has led to many changes thanks to CrazyBusy Overstretched, overbooked, and about to snap! written by Edward M. Hallowell, M.D. The book was exactly what needed to re-focus my efforts to organize, organize, and organize. As I read the Amazon reviews, pro and con, I agree with most of them. As with most books, the information and advice is not always new news, but I felt the author was speaking directly to Big Dave and his ability to put things off until...whenever. I loved this book.
The other book written by Michael Port, Book Yourself Solid: The Fastest, Esasiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling is full of excellent advice and interesting exercises.
On page 22, I was almost done with the book as it challenged me to give serious contemplation to the marketability for my management training service, this blog, and my future success in general with this exercise: Step 2: Identify the Urgent Needs and Compelling Desires of Your Target Market
My market, sales and customer service leaders and organizations, has few with urgent needs and compelling desires that translate to understandingng how a top quality "people management system" will solve all problems and generate optimum revenue levels.
The urgent need seems to be avoid change no matter what the situation.
The compelling desire isn't considered because of that same fear of change.
I am looking for the few with a compelling desire to be the best of the best and an urgent need to do it now!